Job Description

About Fueled UTV

Fueled UTV is one of the nation’s fastest-growing eCommerce brands in the Powersports industry — built by riders, for riders. We carry over 100,000 SKUs from 300+ brands, operate a full-service install shop, and are known for high-quality builds, deep product expertise, and an authentic connection with our customers.

We’re ready to take the next step in our journey — becoming a content powerhouse.

That’s where you come in.

Position Summary

We are seeking a top-tier Social Media & Content Strategy Director with the skill, vision, and drive to transform Fueled UTV into a dominant content brand across every major platform. This is a high-ownership, high-impact role for a creator who understands how to build audiences, tell compelling stories, and produce premium video content that moves culture  and drives revenue.

If you live in the world of short-form virality and long-form storytelling, if you understand how to grow channels from tens of thousands to hundreds of thousands, and if you want to build a brand with real personality and reach within an industry you are passionate about — this is the role you’ve been waiting for.

What You’ll Lead

Full-Funnel Content Production

You will own the creation pipeline across:

• Instagram (Reels & Stories)
• TikTok
• YouTube + YouTube Shorts
• Facebook
• LinkedIn
• Threads
• X
• Future emerging platforms

This means:

• Producing  high-quality short-form and long-form video content
• Running and optimizing multiple content series simultaneously
• Shooting product showcases, installs, builds, events, ride days, collaborations, UGC, and lifestyle content
• Directing shoots and setting creative direction for brand-level content initiatives

Strategic Leadership

This is  not  a “just post and go” role.

You will shape Fueled UTV’s content ecosystem by:

• Building platform-specific growth strategies
• Establishing content calendars, series formats, and strategic partnerships
• Leveraging trends, data, and competitive insights
• Owning KPIs: reach, engagement, channel growth, traffic, and revenue impact
• Working directly with leadership to support major brand initiatives

This role blends  creative talent, content direction, growth strategy, and brand development.

Who We’re Looking For

You are the kind of creator who:

✔ Has a proven track record of growing social channels (show us your wins)

You’ve scaled TikTok, Instagram, YouTube, or multiple platforms — ideally into the six- or seven-figure range.

✔ Is a highly skilled shooter and editor

You understand:

• Cinematic and fast-paced short-form editing
• Camera operation (mirrorless/DSLR)
• Audio and lighting
• Color, pacing, hooks, retention curves

✔ Thinks in story and series

You know how to build narratives, create episodic content, and keep audiences coming back.

✔ Is entrepreneurial in creativity

You don’t wait for direction — you pitch ideas, build formats, and own outcomes.

✔ Is excited about the off-road lifestyle

You don’t need to be an expert, but you must be energized by the culture, energy, and community of the UTV and off-road world.

✔ Thrives in a fast-moving, high-output environment

If you love speed, autonomy, and building something from the ground up — you’ll fit right in.

Requirements

• 3–6+ years creating content professionally (agency, brand, or successful personal channels)
• Portfolio showcasing short-form and long-form video work
• Demonstrated ability to scale social channels
• Strong video editing skills (CapCut, Premier Pro, Final Cut, DaVinci, etc.)
• Strong understanding of analytics and performance optimization
• Ability to plan, shoot, produce, and publish content independently
• Comfortable being behind — and in front of — the camera
• Experience in automotive/powersports industries is a bonus, not required

Perks & What Makes This Role Elite

• Total ownership of a content-driven brand transformation
• Creative freedom to launch new series, formats, and campaigns
• Access to  UTVs, parts, events, rides, builds, and behind-the-scenes shop content
• Work directly with leadership who support experimentation and speed
• Competitive starting salary $70k-$100k (DOE) + performance incentives tied to growth
• Travel to major events (SSSS, UTV Takeover, SEMA, Glamis, etc)
• A company culture that values bold ideas, fast execution, and doing cool sh*t

If you want a job, this isn’t it.

If you want to  build a brand, grow an audience, and leave your stamp on the industry — welcome home.

How to Apply

Send us:

• Resume
• Cover Letter
• Social handles, portfolio, or examples of your best-performing content

Email:  [email protected]

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