Job Description

Overview

We’re seeking a UX Senior Manager who will lead a high-performing team of designers in crafting seamless, personalized customer journeys across digital and in-store touchpoints. This role is not just about improving design—it’s about owning the conversion funnel, removing friction, and delivering measurable business outcomes. You’ll partner closely with Omni Operations leaders to ensure that our digital/in store experiences drive customer satisfaction, accelerate revenue, and elevate our brand.

Essential Duties and Responsibilities :

• Align UX work with business goals: Prioritize and schedule UX initiatives that directly improve unit growth, revenue, and conversion performance.
• Drive conversion-centric design execution: Remove obstacles, run A/B tests, and lead UX reviews to ensure design decisions enhance conversion funnel performance.
• Partner with leadership: Define UX priorities and feature sets that support strategic growth and customer satisfaction objectives.
• Optimize across channels: Ensure a seamless, connected user experience across digital and in-store journeys that builds loyalty and trust.
• Establish UX best practices: Develop and maintain a reusable design playbook and enterprise-wide UX guidelines aligned with measurable KPIs.
• Mentor enterprise teams: Influence product, tech, and ops teams through UX tools, methods, and strategy integration across customer and employee experiences.
• Leverage Voice of Customer data: Translate customer feedback into actionable UX enhancements to reduce friction and improve delight.
• Human-centered design: Use a personalized approach to simplify and enrich the tire-buying journey, removing pain points and increasing conversion.
• End-to-end journey ownership: Always consider both customer and employee perspectives when designing solutions that impact business metrics.
• Test bold ideas: Champion innovation and experimentation—proactively disrupt the experience before external forces do.
• Collaborate with Marketing: Work closely with Paid, Organic, and Email teams to improve conversion, ROAS, and ROI through UX optimization.
• Apply CRO principles: Use data and behavioral insight to systematically test and improve conversion across key digital touchpoints.
• Team-oriented growth mindset: Support team development by sharing future UX trends and helping teammates elevate their impact.
• Analyze business defects: Identify experience breakdowns, define objectives, summarize findings, and propose UX-driven business improvements.
• Support Omni-Channel execution: Ensure UX and design align with cross-functional requirements and support both digital and in-store experiences.
• Ensure testable requirements: Translate UX needs into measurable, testable, and outcome-driven requirements.
• Act as SME on web features: Document, maintain, and evolve business rules related to site functionality and design logic.
• Collaborate through SDLC: Partner with development teams to align design requirements with technical feasibility and delivery schedules.
• Own UX delivery timelines: Coordinate and communicate feature development schedules and dependencies across functions.

Qualifications – UX Leader Driving Conversion & Business Growth

• 10+ years of UX leadership experience, including roles such as UX Manager, Head of Digital Experience, Product Design Lead, or similar.
• Proven track record of delivering business outcomes through UX—must show measurable impact on conversion rates, revenue growth, and customer satisfaction.
• 7+ years of experience managing end-to-end UX for omnichannel products spanning digital (web/mobile) and in-store/physical environments.
• Strong command of CRO (Conversion Rate Optimization) principles and ability to embed UX into the digital conversion funnel.
• Experience leading cross-functional teams through multiple design cycles, from discovery to launch, with a data- and outcomes-first mindset.
• Demonstrated expertise in human-centered design, Design Thinking, and Voice of Customer research, with ability to translate insights into scalable design solutions.
• Advanced proficiency in UX and prototyping tools such as Figma, Sketch, InVision, Adobe XD—must be capable of hands-on concepting and prototyping.
• Strong portfolio of UX-led product improvements, showcasing business impact across mobile and desktop platforms.
• 3+ years of direct leadership of UX or Product Design teams, with strong mentorship and talent development skills.
• Experience collaborating with growth marketing teams (SEO, paid, email) to maximize ROAS/ROI through UX strategy.
• Deep understanding of Agile methodologies and product lifecycle management, with experience owning a design backlog and participating in sprint planning.
• Strong analytical acumen with ability to interpret business KPIs, funnel analytics, user behavior, and apply insights to UX prioritization.
• Comfortable leading design reviews with senior stakeholders, advocating for user needs while tying design decisions to revenue, unit growth, and strategic priorities.
• Excellent communication and storytelling skills, capable of influencing diverse stakeholders across product, tech, marketing, and operations.
• Experience in enterprise-scale platforms (SAP, Hybris, Salesforce Commerce Cloud, or similar) is a plus.
• Energetic, innovative mindset with a bias for action, experimentation, and continuous improvement.
• Proven ability to thrive in fast-paced, matrixed environments, managing ambiguity and pivoting quickly to meet shifting priorities.

Educational Requirements:

Bachelor’s or Master’s in Design, HCI, Psychology, or related field preferred.

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