Job Description

Company Overview:

Our client is a leading name in the cannabis industry, renowned for its commitment to quality and groundbreaking cannabis genetics. Their products are consistently recognized as some of the best on the market, earning the trust and loyalty of consumers and industry professionals alike. As they continue to grow, we are looking for a Trade Marketing Manager to drive brand visibility and strengthen our presence across key retail and distribution channels.

Job Overview:

We are seeking a dynamic and results-driven Trade Marketing Manager to develop and execute trade marketing strategies that enhance brand visibility, drive sales growth, and strengthen relationships with key retail and distribution partners. The ideal candidate will work closely with the sales, marketing, and product teams to ensure alignment of trade marketing initiatives with business objectives.

Key Responsibilities:

Strategy & Planning:

• Develop and implement trade marketing plans to support sales targets and brand objectives.
• Identify market trends, customer insights, and competitive activity to refine strategies.
• Work closely with sales teams to create impactful in-store and promotional campaigns.

Retail & Channel Management:

• Collaborate with retailers, distributors, and key accounts to optimize product placement and visibility.
• Develop and execute trade promotions, merchandising initiatives, and point-of-sale materials.
• Monitor and analyze the performance of trade marketing activities to measure effectiveness and ROI.

Sales Support & Execution:

• Develop sales enablement materials, including presentations, brochures, and promotional assets.
• Support product launches and seasonal campaigns with trade-specific marketing strategies.
• Conduct training sessions and workshops to educate retail and distribution partners on brand and product benefits.

Analysis & Reporting:

• Track, measure, and report on the effectiveness of trade marketing campaigns and promotions.
• Utilize sales data and insights to optimize trade marketing strategies and drive revenue growth.
• Work closely with finance and sales teams to ensure budgets are maximized efficiently.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of experience in trade marketing, preferably in the cannabis, CPG, or beverage industry.
• Strong understanding of retail and distribution channels, including dispensaries and cannabis retailers.
• Experience developing and executing trade promotions, merchandising strategies, and sales enablement tools.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Strong communication and relationship-building skills.
• Ability to thrive in a fast-paced, evolving industry with a passion for cannabis culture and products.

Why Join Us?

• Be part of a highly respected brand in the cannabis industry.
• Work in a fast-growing market with a company that prioritizes quality and innovation.
• Competitive salary, benefits, and opportunities for career growth.

If you’re passionate about trade marketing and want to make an impact in the cannabis industry, we’d love to hear from you!

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