Job Description
About the Company
Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds, and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.
About the Role
Responsible for supporting the agency’s paid search performance efforts by monitoring and optimizing campaigns, reporting on performance, and contributing to digital media strategy.
Core Responsibilities
- Manage campaigns across key platforms including Google Ads, Bing Ads, Amazon Ads, and Walmart Connect
- Support and execute digital strategy across search platforms
- Set up and verify campaign tracking and analytics
- Monitor pacing, performance, and budgets; make real-time optimizations
- Analyze performance data and communicate insights and recommendations
- Collaborate with internal teams to maximize campaign effectiveness through A/B testing, innovation, and budget planning
- Help develop client-facing presentations and performance reports
- Partner with vendors (Google, Microsoft, etc.) to stay current on platform updates and best practices
Core Competencies
- 1–3 years of hands-on experience managing paid search or digital marketing campaigns
- Experience with Demand Gen, Performance Max (PMax), and shopper/eCommerce campaigns across search platforms
- Strong verbal and written communication skills
- Confident presenting insights and ideas in individual and group settings
- Strategic mindset with the ability to connect performance data to client goals
- Detail-oriented and comfortable writing short communications and reports
Key Performance Indicators
- Meeting and exceeding client KPIs for search campaign performance
- Effective communication of results and strategy to internal and client teams
- Quality and timeliness of campaign setup, optimization, and reporting
- Peer collaboration and knowledge sharing across teams
Job Tags