Job Description
The tgin® Social Media & Influencer Coordinator will play a key role in driving our digital presence by crafting engaging content, managing social media platforms, and building strong relationships with influencers. We’re seeking a proactive, forward-thinking go-getter who takes initiative, thrives in a fast-paced environment, and actively contributes to brand growth. This person will represent the brand with the highest standards, embodying our core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this full-time, on-site position is essential in fostering community engagement and increasing brand awareness in the textured hair care space.
Responsibilities
Social Media & Content Management
- Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook
- Develop and manage a comprehensive content strategy aligned with tgin®'s mission and marketing objectives
- Manage the social content calendar
- Create high-quality visual content, including professional product photography and video
- Write captivating social media captions that resonate with our audience
- Manage and grow tgin®'s presence across multiple platforms
- Monitor social platforms to stay updated on current trends, sounds, and concepts
- Engage actively with our online community, responding to comments, messages, and mentions
- Track and analyze social metrics to refine our strategy and improve performance
- Occasionally attend brand events, capturing content as needed
- Organize content folders and maintain efficient filing systems
- Assist in coordinating photoshoots and other marketing initiatives
- Plan and execute social media giveaways from start to finish
Influencer & Content Creator Partnerships
- Identify gaps and new opportunities by researching influencers who align with the tgin® brand.
- Create and maintain a master influencer list while managing + nurturing ongoing relationships to ensure long-term partnerships
- Coordinate influencer partnerships, including content creation and campaign execution
- Build and coordinate the delivery of influencer mailers and one-off package sends
- Outsource content from creators for requests that can't be met in-house
- Monitor creators during TikTok live sessions
Required Skills/Abilities:
- Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset.
- Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.
- Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment.
- Expertise in photo and video editing software/apps.
- Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings).
- Ability to give direction during content shoots, working effectively with teams and models.
- Strong storytelling, collaboration, and presentation skills.
- Able to track progress and KPIs effectively to drive performance.
- Ability to work with a variety of people in various disciplines, fostering strong relationships.
- Experience in the beauty or haircare industry is a bonus.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is preferred.
- 2-3 years of brand marketing experience, preferably in the beauty industry.
- Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts.
- Experience building relationships with influencers and understanding influencer marketing strategies.
- Familiar with social media analytics tools and using data to inform strategies.
- Excellent organizational skills with experience managing multiple projects simultaneously.
- Open to feedback and committed to continuous improvement.
- Strong time management skills and the ability to prioritize and shift tasks efficiently.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.
- Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.
Job Tags
Full time, Work at office, Shift work,