Job Description

Our client provides life-extending health care to our most vulnerable seniors. Through their innovative model of care, our client serves as both the health plan and the provider, allowing participants to live safely in their homes rather than moving into skilled nursing facilities. The Healthcare Sales Specialist (internally known as an Outreach Specialist) plays a critical role on the Marketing, Outreach, & Enrollment (MOE) team. This role is the driver of enrollment success — building relationships in the community, generating quality referrals, and guiding prospective participants into the program.

This role is different because:

• No “hard sell” pressure – You’re not pushing a product; you’re connecting vulnerable seniors with life-changing care
• Mission-driven work – You’ll be helping participants get the support they need to stay in their homes and communities
• Focus on relationships, not transactions – You’ll build genuine, ongoing relationships with seniors, caregivers, and community partners rather than chasing one-off sales
• Community-first approach – You’ll engage with the community at events, local organizations, and face-to-face outreach instead of cold-calling all day

On the day-to-day, you will:

• Coordinate and initiate outreach and engagement activities in communities
• Identify opportunities to collaborate with community organizations to generate qualified leads, leading to potential enrollments
• Establish and maintain relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations
• Develop and implement monthly marketing plans to consistently achieve monthly enrollment metric goals with MOE Director
• Provide education regarding the services to community referral sources

Qualifications:

• Bachelor’s degree in marketing or health care administration preferred
• DHCS training and exam as a marketing representative within 30 days of hire
• Minimum of one (1) year of experience in a sales and marketing role with at least one (1) year in a healthcare or senior care setting preferred (within service area preferred; outside sales experience preferred)
• Technology experience, which can include Salesforce, Athena, etc.
• Bilingual - Mandarin

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