Job Description

Description:

The Event Operations team within the Facilities & Hospitality Department is seeking an experienced and highly skilled Marketing Manager for a 6-12 month temporary position with the possibility of renewal. This position will work closely with event team members and project managers involved in planning and executing in-person, hybrid, and virtual programs and events such as conferences, speaker events, major events, student-facing educational opportunities, and other university-related events. The Marketing Manager will manage a wide portfolio of events and projects, collaborating with a diverse constituency of staff, faculty, and students to support marketing initiatives. This role will be part of a highly collaborative team and support cross-functional collaboration across the organization.

The Marketing Manager will need to exercise good judgment in prioritizing tasks amidst shifting priorities. Excellent judgment, integrity, flexibility, creativity, and a positive attitude are essential, along with strong collaboration and communication skills. If you are an experienced marketing professional with expertise in design, website management, and communications, and are ready to take on new challenges, this is an ideal position for you.

Primary Responsibilities:

• Execute marketing strategies to meet business objectives.
• Project manage marketing projects from inception to execution, including event registration, communication, and newsletters.
• Collaborate with internal and external stakeholders to implement marketing plans and programs to meet business objectives, working with internal teams and external vendors.
• Write, edit, and schedule marketing communications that align with communications and brand strategy for various channels (e.g., web, print, email, online).
• Manage the design and production of select marketing materials.
• Conduct competitive benchmarking and analyze campaign effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
• Assess market opportunities and research market trends.
• Plan and execute onsite events to support marketing objectives.
• Monitor and oversee product/program budgets to meet program goals.
• Manage vendor estimates and invoice processing, including working with photographers and videographers.
• Use data to drive decisions, working with reporting platforms and conducting data analysis.
• Identify and create new processes where needed.
• Manage and update public-facing and internal websites, create graphics, develop and maintain website policies, and collaborate with the Communications team to ensure consistency and effectiveness across all platforms.

Requirements:

• Schedule: Hybrid, one day remote (8 AM to 5 PM)
• Duration: 6-12 months

Top 3 Requirements to Hire:

• Project manage marketing projects from inception to execution, including event registration, communication, and newsletters.
• Collaborate with internal and external stakeholders to implement marketing plans and programs to meet business objectives, including collaboration with vendor partners.
• Manage and update public-facing and internal websites, create graphics, develop and maintain website policies, and collaborate with the Communications team to ensure consistency and effectiveness across all platforms.

To be successful in this position, you will bring:

• Bachelor’s degree and two years of relevant experience or a combination of education and relevant experience.
• Previous experience in product, program, and/or services marketing.
• Ability to work independently to meet deadlines and schedules.
• Experience managing projects.
• Knowledge of marketing across channels, including digital and print.
• Ability to work cross-functionally, adapt to change, and develop positive relationships with stakeholders.
• Familiarity with market research and data analysis.
• Strong problem-solving skills.
• Excellent oral and written communication skills.
• Attention to detail.
• Knowledge of editorial practices, including writing, copyediting, and proofreading.
• Knowledge of graphic and general web design.
• Proficiency with Adobe InDesign and Illustrator.
• Systems knowledge: PowerPoint, HTML, Drupal, Excel, Google Suite, communication platforms.
• Embody a growth mindset with curiosity to learn and understand new areas.
• Ability to work occasional evenings and weekends.
• Fully onsite position.

Application Requirements:

• Include cover letter and portfolio of marketing work samples (if available).

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