Job Description

Company Overview

With more than $6.0 billion invested in travel and hospitality real estate over the past three decades, Noble brings scale, consistency, and focus to one of the most dynamic sectors of the U.S. economy. As a fiduciary for globally recognized institutional investors, including pension plans, endowments, foundations, wealth managers, and insurance companies, Noble is entrusted to preserve and compound capital across cycles. Recognized among PERE’s Top 200 Global Investment Managers and as a Best Place to Work by Pensions & Investments and the Atlanta Business Chronicle , Noble’s track record reflects enduring performance, partnership, and purpose.

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Reporting Relationship

This position reports to Noble’s Vice President of E‑Commerce & Revenue.

Role Summary

The Director of E‑Commerce designs and executes a portfolio‑wide digital strategy to drive revenue growth for Noble‑owned hotel assets. Working from an ownership perspective, this leader collaborates with the e‑Commerce and digital teams at Noble’s brand partners (Marriott, Hyatt, Hilton and IHG) to ensure each property’s online presence maximizes direct bookings and complies with brand standards. The role requires strategic vision, analytical capability and the ability to influence stakeholders across multiple brands.

Key Responsibilities

• Digital Strategy & Governance – Develop a comprehensive e‑Commerce strategy aligned with Noble’s investment objectives; set goals and KPIs for direct bookings, channel mix and digital marketing ROI. Establish governance frameworks and best practices for e‑Commerce across the portfolio.
• Brand Collaboration – Serve as the primary liaison with brand e‑Commerce teams at Marriott, Hyatt, Hilton, IHG, and other management teams. Evaluate and influence property‑level marketing plans, website management and booking engine configurations to ensure alignment with Noble’s revenue targets and owner expectations.
• Performance Analytics – Oversee digital performance reporting across all channels (brand.com, OTAs, metasearch, loyalty programs). Work with analysts to build dashboards that monitor conversion rates, channel profitability and customer acquisition costs; use insights to drive initiatives that improve channel mix and profitability.
• Marketing & Conversion – Guide property‑level and portfolio marketing campaigns (SEO/SEM, email, social, loyalty promotions) to boost visibility and direct bookings. Ensure landing pages and booking paths provide intuitive, mobile‑friendly experiences and follow best practices in conversion rate optimization.
• Technology & Innovation – Evaluate and implement e‑commerce technologies (web content management, booking engines, CRM/loyalty integrations, personalization tools). Encourage experimentation (A/B testing) and adopt innovations such as dynamic pricing, chatbots and voice assistants when they create measurable value.
• Leadership & Stakeholder Management – Lead a small centralized e‑Commerce team and influence cross‑functional partners including asset management, revenue management, marketing and IT. Educate internal stakeholders on digital best practices. Represent Noble’s digital strategy to investors as needed.
• This is an in-office position.

Qualifications & Skills

• 10+ years of progressive e‑Commerce or digital marketing experience, preferably in hospitality.
• Demonstrated success managing multi‑channel digital strategies for a portfolio of hotels, including experience working with brand e‑commerce teams (Marriott, Hyatt, Hilton, IHG).
• Deep understanding of hotel distribution ecosystems and emerging digital trends.
• Strong analytical ability with proficiency in web analytics tools, channel attribution models, and data visualization.
• Exceptional communication and stakeholder‑management skills.
• Bachelor’s degree in marketing, business, hospitality management, or related field; MBA or advanced degree preferred.

Performance Measures

• Growth in direct‑booking revenue and improvement in channel mix.
• Achievement of digital marketing ROI and conversion‑rate goals.
• Successful implementation of portfolio‑wide digital standards.
• Strength of relationships with brand e‑Commerce teams and internal stakeholders.

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