Job Description

J.Crew is seeking a dynamic and experienced Director, Mens Brand Marketing to lead our men's brand strategy and marketing initiatives. This leadership role will be responsible for driving brand awareness, customer engagement, and revenue growth for J.Crew's men's division through innovative marketing campaigns, strategic partnerships, and compelling brand storytelling.

Key Responsibilities

Brand Strategy & Leadership

• Develop and execute comprehensive brand marketing strategies for J.Crew men's division, aligning with overall company objectives and brand positioning
• Lead the evolution of the men's brand narrative, ensuring consistency across all customer touchpoints and marketing channels
• Drive brand differentiation in the competitive menswear landscape through innovative positioning and messaging
• Collaborate with cross-functional teams including merchandising, design, and creative to ensure brand cohesion

Marketing Campaign Development

• Oversee end-to-end development and execution of integrated marketing campaigns across digital, traditional, and experiential channels
• Lead seasonal marketing calendar planning, ensuring campaigns align with product launches and business objectives
• Manage campaign budgets, timelines, and performance metrics to optimize ROI and brand impact
• Partner with creative agencies and internal teams to develop compelling visual and written content

Customer Engagement & Growth

• Develop customer acquisition and retention strategies specifically for the men's target demographic
• Leverage customer data and market insights to inform marketing strategies and campaign targeting
• Drive engagement across digital platforms including social media, email marketing, and e-commerce
• Lead customer experience initiatives that enhance brand loyalty and lifetime value

Partnership & Collaboration

• Identify and execute strategic brand partnerships and collaborations that elevate the men's brand profile
• Work closely with PR and communications teams to secure media coverage and brand visibility
• Collaborate with retail and e-commerce teams to ensure marketing initiatives drive traffic and conversion
• Partner with international teams to adapt marketing strategies for global markets

Required Qualifications

Experience

• 7+ years of brand marketing experience, with at least 3 years in a leadership role
• Proven track record in fashion, lifestyle, or consumer goods marketing, preferably in menswear
• Experience managing content and marketing budgets and delivering measurable business results
• Strong background in integrated marketing campaign development and execution

Education & Skills

• Bachelor's degree in Marketing, Business, Communications, or related field
• Deep understanding of the menswear market, customer behaviors, and competitive landscape
• Expertise in digital marketing channels including social media, email, SEO/SEM, and influencer marketing
• Strong analytical skills with ability to interpret data and translate insights into actionable strategies
• Excellent project management skills with ability to manage multiple initiatives simultaneously

Leadership & Communication

• Proven ability to lead and inspire cross-functional teams in a fast-paced environment
• Exceptional written and verbal communication skills with ability to present to senior leadership
• Strong creative vision with ability to translate brand strategy into compelling marketing executions
• Collaborative leadership style with ability to influence without direct authority

Preferred Qualifications

• Previous experience with premium or heritage fashion brands
• Background in retail marketing with understanding of omnichannel customer journeys
• Experience with emerging marketing technologies and platforms
• International marketing experience
• Strong network within the fashion and lifestyle marketing community
• Experience with brand repositioning or turnaround situations

Benefits + Perks

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

Job Tags

Similar Jobs