Copywriter Job at TechArk | Innovative Digital Solutions, Norfolk, VA

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  • TechArk | Innovative Digital Solutions
  • Norfolk, VA

Job Description

We are seeking a talented and creative Copywriter to join our growing digital marketing and website development team. This role is ideal for a skilled writer with experience in blog writing and website copy, as well as a strong understanding of SEO best practices. This role requires strong collaboration with designers, developers, marketing strategists, and account managers to ensure cohesive and effective messaging. Marketing strategy knowledge is a plus, and agency experience is preferred. The ideal candidate will be comfortable working directly with clients and thriving in a fast-paced, deadline-driven environment.
Key Responsibilities

  • Conduct research on client industries, target audiences, competitors, and marketing trends to create engaging and effective content.
  • Write and edit website copy, blog posts, social media content, paid digital ads, email marketing campaigns, video scripts, and other digital assets.
  • Ensure all content is SEO-optimized and follows best practices to improve visibility and ranking.
  • Work closely with account managers, project managers, designers, and developers to ensure seamless content integration into websites and marketing materials.
  • Present copy concepts to internal teams and clients, incorporating feedback as needed.
  • Adapt writing style and tone to match different industries, client branding, and target audiences.
  • Maintain up-to-date knowledge of SEO, digital marketing trends, and evolving content strategies.
  • Proofread and edit content to ensure clarity, consistency, and adherence to brand guidelines.
  • Participate in brainstorming sessions and contribute creative ideas to marketing campaigns.
  • Use and continue to learn about AI-powered content tools to integrate to enhance efficiency and creativity.
  • Support the Content Marketing Manager and work collaboratively with Content Marketing Specialists as needed. 
Qualifications & Experience Required:
  • Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field.
  • Proven experience in writing website copy and blogs, with a portfolio showcasing past work.
  • Understanding of marketing strategy and how copy fits into broader digital campaigns.
  • Strong knowledge of SEO principles and content optimization.
  • Ability to conduct thorough research and translate complex topics into engaging, easy-to-understand content.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Ability to work independently while collaborating effectively in a team environment.
  • Strong time management and multitasking skills in a fast-paced setting.
  • Proficiency in Google Workspace (Docs, Sheets, etc.).
  • Familiarity with AI-powered content tools (e.g., ChatGPT, Jasper, Grammarly, Surfer SEO, etc.) and a willingness to continue learning and adapting to new technologies.
Preferred:
  • Experience working in a marketing agency or similar fast-paced environment.
  • Familiarity with WordPress and other content management systems.
  • Social media or content marketing experience.
  • Experience following brand guidelines and tone of voice standards.
Why Join Us?
  • Work in a dynamic and collaborative team.
  • Gain hands-on experience with diverse clients and industries.
  • Opportunity for professional growth in SEO, AI-powered content creation, and digital marketing.
  • Competitive salary and benefits package.

If you’re passionate about crafting impactful content and eager to embrace new technologies in content creation, we’d love to hear from you! Apply today with your resume and portfolio.

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