A client of Sharp Decisions is looking for a Business Analyst Consumer Facing IT. This role is HYBRID in Torrance, CA (4 days onsite. 1 day remote) with an initial contract of 10 months .
Job Purpose
The MarTech Business Systems Analyst role bridges the gap between business requirements and technical implementation, ensuring that the technical design aligns with business objectives. This position requires a blend of technical expertise, business acumen, and strong communication skills to translate business requirements into technical specifications and to support the development and implementation of solutions.
Key Accountabilities
• Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications partnering with System Solution Architects and Technical Program Manager.
• Work closely with developers, system architects, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms.
• Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint, recommending strategies to senior management.
• Participate in the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements.
• Create and maintain technical documentation, including system requirements specifications (SRS), technical design specifications, architecture documents, flowcharts, and deployment plans.
• Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams.
• Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies.
Position Success Criteria (Desired) - 'WANTS'
Qualifications, Experience, and Skills
Minimum Educational Qualifications
BA/BS or master’s degree in marketing, management information systems, computer science, business, or equivalent working experience.
• 5+ years of experience working on B2C applications and marketing technologies (MarTech)
• Strong analytical and logical thinking ability, with advanced skills in Excel, pivot tables, charting, and databases.
• Ability to produce technical documents like system requirements specifications (SRS) and system design specifications.
• Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plans.
• Experience integrating MarTech systems with other software applications, databases, and APIs.
• Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
• Experience with customer data management platforms, data governance, and knowledge of data privacy regulations (e.g., GDPR, CCPA).
• Ability to communicate findings to technical and non-technical stakeholders, support decision-making processes, and present complex technical information clearly.
• Experience with Agile delivery processes and methodologies.
• Excellent analytical, critical thinking, and creative problem-solving skills.
• Strong organizational skills, time management, portfolio prioritization, and accountability.
• Excellent listening, interpersonal, written, and oral communication skills.
• Other desirable job-specific skills:
• Prior experience with data visualization, data modeling or BI tools.
• Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
• Familiarity with SQL, system diagrams, Jira/Confluence, and data modeling.
• Understanding technical and system integration aspects across various platforms:
• CRM systems (such as Salesforce, HubSpot, Zoho, etc.)
• Personalization Engines (e.g., Dynamic Yield, Evergage, Adobe Target, etc.)
• CDPs (Treasure Data, Segment, Tealium, Optimove, etc.)
• VoC platforms (e.g., Medallia, Qualtrics, SurveyMonkey, etc.)
• Chatbots and Virtual Assistants
• Analytical and attribution tools (such as Google Analytics, Adobe Analytics, Mixpanel, etc.)
• Loyalty systems, rewards, and recognition programs (such as Epsilon, Annex Cloud, etc.)
• Zero-party data management and loyalty program integration
• By leveraging your technical expertise and business acumen, you will play a critical role in ensuring the successful implementation of technical solutions that align with business objectives and drive customer growth.
Additional Comment:
To be a successful business systems analyst (BSA), a combination of technical, analytical, and interpersonal skills is crucial. Here are some key experiences and skills that contribute to success in this role:
1. Technical Proficiency:
o Understanding of IT Systems: Familiarity with databases, ERP systems, CRM platforms, and other business applications is essential.
o Programming Knowledge: Basic understanding of programming languages (like SQL, Python, or Java) can be beneficial, though not always required.
o Systems Analysis Tools: Experience with tools for modeling, documentation, and project management (such as UML, BPMN, and MS Visio).
2. Analytical Skills:
o Business Process Analysis: Ability to map, analyze, and optimize business processes to improve efficiency.
o Requirements Gathering: Proficiency in eliciting, documenting, and managing requirements from stakeholders.
o Data Analysis: Experience with data analysis and interpretation to make data-driven recommendations.
3. Business Acumen:
o Industry Knowledge: Understanding the specific industry in which you work helps in aligning IT solutions with business goals.
o Financial Acumen: Basic knowledge of budgeting, financial analysis, and cost-benefit analysis can be valuable.
4. Communication Skills:
o Stakeholder Engagement: Experience in working with various stakeholders, from executives to end-users, to gather requirements and provide updates.
o Documentation: Ability to create clear, detailed documentation and reports.
o Presentation Skills: Ability to present findings and recommendations effectively to diverse audiences.
5. Project Management:
o Project Coordination: Experience in coordinating and managing projects, including working with project managers and development teams.
o Agile Methodologies: Familiarity with Agile or Scrum methodologies can be a plus, as many projects use these frameworks.
6. Problem-Solving:
o Critical Thinking: Ability to approach complex problems logically and come up with innovative solutions.
o Troubleshooting: Experience in identifying and resolving system issues.
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